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Conceptual

A good conceptual portrait should never leave you indifferent. Conceptual photography is photography that illustrates an idea. It started in the 1960’s together with the Conceptual Art Movement, which refers to art for which the idea (or concept) behind the work is more important than the finished art object. It was first intended to make simple, realistic images that looked as documentary as possible. But quickly, some started to use it as a way of staging an idea, taking elements of documentation but re-interpreting them in new ways. Here, the medium became much more experimental. The availability of photo-editing software such as Adobe Photoshop also helped diversified hugely the range of images available, by allowing any artist to change any direct representation of what was in front of the lens. This movements helped artists bypassing the commercialisation of the art world by setting forward the means of production as value of the work.

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