Kristian von Hornsleth (Born in 1963) is a famous danish artist. Hornsleth is a student from Herlufsholm Boarding school and was later educated at the School of Architecture. There seems to be at least two contradicting approaches in the work of Hornsleth. Firstly his confrontational navigation through contemporary culture built on his own philosophy which he calls Futilism, making one capable of using futility as such in a most constructive way. Secondly his manic insisting of developing a symbolic representation of his own name, ‘Hornsleth’, emblazoned across countless works he's produced that now reach out all over Denmark and around the world. The word is ‘Hornsleth’, questioning the beauty of manipulation in an often countercultural manner and further questioning if the publicity in itself is more important than the products it endorses, now spreading from branding Lamborghini's to sculptures, provocative photographs, and people themselves. Where does all this leave the contemporary person?