If you’re interested in telling our story, please feel free to contact our press contact Christel and schedule an interview.
Artboost is an online service marketplace for art.
In here people can explore and order art directly from creative individuals. On Artboost you can experience, buy, exhibit and sell unique art and you will receive help with marketing and selling your work. The marketplace is social, meaning that you can be a part of a community, comment, like and follow users you like.
The democratization of art
The unique thing about Artboost is that everyone, amateurs as well as established artists can exhibit their work. This gives all kind of people a place where they can exhibit their creativities. It is easy to filter and find the piece of your taste because of Artboost’s filtering system that allows you to sort between colors, sizes, keywords, categories etc. Furthermore Artboost works with a passive censorship opposite to the more traditional active censorship that is normally used within the art industry. This is due to that the user’s interactions with different artworks has an influence on how frequently they are exposed to other users. This is what Artboost calls a democratic selection process.
The guys behind Artboost
Artboost was established in 2013 during a study in AU Herning Business Development Engineer by Mikkel Steen and Anders Cederholm Nielsen, who both moved in their first apartments in the same time. The problem was that both of their apartments needed more personality and decoration on the white walls. The two students had a desire to express their personalities through the decoration, why a mass-produced work from Ikea or Bilka was not enough for them. On the other hand, the two students did not have the budget or the experience to go to galleries. Therefore they started creating Artboost as a direct channel for artists and unique art from all around the world - at affordable prices.
The code for success
The business model behind Artboost is a freemium model based on free registration of all types of users. This results in a higher level of registered users that can be converted to paying users of future premium features. This is supplemented by income from the sale in the form of a commission of 15% to Artboost incurred by the seller.