Absolut Vodka sent Josefin Eklund a big and empty white cube to her home; she could do whatever she wanted as long as it was connected to the drink Absolut Pears & Soda. Prominent in her creative interpretation is bubbles and the refreshing taste of pear, which led her to relate it to a breezing underwater world; of course with her neon signature present.

Making of a video ad by Josefin Eklund for Absolut Vodka Making of a video ad by Josefin Eklund for Absolut Vodka

Making of a video ad by Josefin Eklund for Absolut Vodka Making of a video ad by Josefin Eklund for Absolut Vodka

Making of a video ad by Josefin Eklund for Absolut Vodka Making of a video ad by Josefin Eklund for Absolut Vodka

Making of a video ad by Josefin Eklund for Absolut Vodka Making of a video ad by Josefin Eklund for Absolut Vodka

Making of a video ad by Josefin Eklund for Absolut Vodka Making of a video ad by Josefin Eklund for Absolut Vodka


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