Mads Sonne Bremholm was invited to take part in Good Vibes Jam 2018 in Greve, Denmark - an event with international artists from Brazil, Ukraine, Sweden, Venezuela and Denmark which was arranged and hosted by Street Studies (a creative placemaking network) and Greve Municipality’s city planning. The goal of the Good Vibes Jam was to breathe life, imagination, fantasy, inspiration into an unsafe and rarely used tunnel, so the citizens and the local community turned their fear and insecurity of using the tunnel into something positive and uplifting thus potentially even created a stronger sense of ownership, which connects them to their everyday lives.

Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018 Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018

Process

The theme was to invoke “good vibes” and an overall atmosphere, so with this opportunity the colour scheme was picked to correlate to the surrounding nature of grass, flowers & trees. The designated spot was a corner section, bending the wall, so the greenish, flourishing energy emanating from the wall space, inviting people into the tunnel of creativity. Letterscapes of Mads Sonne Bremholm is a unique blend of abstraction, legibility, background, interconnected overlapping and intertwined lines with the flexibility to divide the words, which meant that the word “Good” on one side of the corner, including an anamorphic 3D effect on the actual corner and the word “Vibes” was inside the tunnel, leading the way further into the tunnel.

Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018 Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018

Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018 Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018

Final results

The final work was a became an interaction, an urban intervention combining elements and colours from nature with a more airy, minimal, yet complex play of colours inside the tunnel. Seen from above, from its very visible and recofnizable to see the change, almost flourishing and overtaking of nature inside the tunnel, to make it alive, fresh and full of vitality.

Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018 Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018

Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018 Mural by Mads Sonne Bremholm in a tunnel in Greve, created as part of Good Vibes Jam 2018


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