In 2015, Nørrebro Bryghus (Nørrebro brewhouse) reaches out to Aarhus based Danish artist Mormor, and asked him to decorate their beer glasses. The project turned into a product series of four glasses that show the different parts of Copenhagen: Nørrebro, Østerbro, Vesterbro and Copenhagen City.

The four beer glasses that Mormor created for Nørrebro Bryghus The four beer glasses that Mormor created for Nørrebro Bryghus

The four glasses went into production and were used at different bars throughout the city. They quickly became popular with visitors, and guests started taking the glasses with them, adding them to their own collection. While this was not ideal for the bars themselves, the brewhouse and the artist are now distributed in several homes all over the city.

Friday beer at one of the local bars of Copenhagen Friday beer at one of the local bars of Copenhagen

Brand activation

We see that more and more companies collaborate with artists to create different types of brand activation. This collaboration brought Nørrebro Bryghus visibly into bars and private homes, but further collaborations could include murals in the city, happenings like live-painting or something completely different.

Beer glass by artist Mormor made for Nørrebro Bryghus Beer glass by artist Mormor made for Nørrebro Bryghus


Featured Artist


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