Salling Super

Salling Super a high-end Department store founded more than 110 years ago.

Bespoke murals at Salling Super by Ruth Crone Foster

The downstairs supermarket was in the middle of a rebuild and needed a totally new look. The shop was to be modernized and in this instance, the idea was to focus on raw materials and authenticity, this was the key base for the illustrations. Drawing the food in its authentic state. Styles wise, Ruth Crone Foster chose to work with a loose hand-drawn line with some added splashes to portray a lively and dynamic look.

Bespoke murals at Salling Super by Ruth Crone Foster

In order to tie it all together, Ruth also made the hexagonal gold foil logo pattern seen on the side of the columns. The pattern is seen being repeated throughout the shop and the pattern will also be the center of their wrapping paper and in-house packaging line.

Bespoke murals at Salling Super by Ruth Crone Foster

Bespoke murals at Salling Super by Ruth Crone Foster