Troelstrup is a high-end menswear boutique in Copenhagen. For the Christmas season, they wanted to have their boutique windows decorated, showcasing the historical building they’re located in, as well as the local surroundings. Troelstrup chose the Aarhus based Danish artist Mormor.

Seasonal decorations

The window was decorated in the month of November, ready for the holiday sales, and was originally intended to only stay up during the season, however, Troelstrup grew so fond of the decoration, that they chose to keep it for a couple of months longer.

Mormor decoration the glasswindow of menswear store Troelstrup Mormor decoration the glasswindow of menswear store Troelstrup

Drawing in more business

Mormor created the window decoration during the opening hours of the store, drawing inspiration from the people passing by, and some of them were included in the final piece. Having the decoration done during opening hours was also a fun happening for shoppers, and drew in more people as they were interested in the decoration.

Mormor decoration the glasswindow of menswear store Troelstrup Mormor decoration the glasswindow of menswear store Troelstrup

Mormor decoration the glasswindow of menswear store Troelstrup Mormor decoration the glasswindow of menswear store Troelstrup


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